After taking advantage of the trend of online students and making fast money for two years, Koala Entertainment began to engage in some "slow" content for women

Since 2014, the term 'big online movies' has gradually entered people's attention, with stories that cost hundreds of thousands of dollars to produce and earn millions of box office receipts all over the place. Koala Entertainment entered the market during that wild era of online content.

In an interview with 36 Krypton, Qian Wei, the founder of Koala Entertainment, admitted that they had made a lot of money by taking advantage of the past situation. "We had a film that cost 80000 yuan and ultimately recovered over a million yuan at the box office." Over the past two years, they have been able to make an average of over 20 major movies per year, ranking among the top 10 revenue rankings on major video websites. You can easily find several films produced by Koala, which has also accumulated a lot of channel resources for them.

But as time entered this year, the online big film market began to shuffle. Last year, over 600 films in the entire market suddenly surged to over 2000, and the era of "four, two, and a thousand pounds" has passed. You will find that the production costs of the top ranked online big films are basically over one million, reaching the level of second and third tier cinemas.

The recently launched Golden Casino series

After the market dividend period passed, Koala Entertainment began their new layout this year: targeting the female market and creating high-quality online content. This was actually planned before, shuffling is certain, "Qian Wei said. They basically didn't release much films in the first half of this year, and were preparing for future" slow "content.

The first change for Koala Entertainment is the IP incubation method. They have formed a manga team, positioned as a long worldview work that has been serialized for more than three years. After these works have been verified in the market, they gradually launch corresponding derivative content such as online dramas and big movies.

In the first half of the year, the work "Ultimate Xiuzhen Youth", which verified this model, has a popularity of over 350 million with 52 consecutive episodes. The big movie of the same name has also started filming, and "root fans have given very good feedback on this approach." Qian Wei said that in the future, top women in their own family will release works in this mode, do IP amplification, and then do derivative games. They have also reached cooperation with some game and film companies.

While starting to plan long-term IPs, Koala Entertainment is still building its own channels. "Just like the mobile game trend back then, the channels will become more and more powerful after the reshuffle, and CP's voice will decrease." Qian Wei said that this is also planning for the future, not letting himself be completely constrained by the platform. Now, Koala's approach is to do female oriented PGC live streaming content.

At present, they have connected to WeChat mini programs and independently developed a PGC live streaming channel. They have collaborated with some women to launch customized live content to meet the upgrading needs of these large size graphic and text content to video content, while accumulating traffic in the vertical field, preparing for future female oriented comic and online content. Currently, this channel is still under testing and only broadcasts live at 8pm every night, with an average online audience of around a few thousand.

"The feedback from the official account that we have cooperated with is OK, and we hope to turn it into a live female channel all day in the future." Qian Wei said that this platform does not need to be very big, and the purpose is to form an internal cycle of IP incubation, channel promotion and realization. Of course, building their own channels does not mean that Koalas have to give up platform channels. The next few works they produce have deep cooperation with the platform.

After determining the new content incubation and channel promotion model, Qian Wei stated that they have also upgraded their core online content production. Now, Koala has also adopted a screenwriter and producer core system in production, and a large number of works released in the past are actually talent screening. "For example, directors who cannot adapt to this model have been eliminated by us." Qian Wei said that out of the dozens of directors they collaborated with, they only left two.

In the future, Koala Entertainment will advance at the pace of about 10 major online movies per year. Part of it will focus on women's slow content driven by comics and long-term IP monetization, while the other part will ensure Koala brand activity and create flowing market oriented content.

In terms of the team, Qian Wei comes from an investor background and has previously served as the Director of Chuangdong Investment and the founder of Huanyu Interactive Media. Responsible for the overall layout of the company and the planning of original film and television content. In terms of comics and live streaming, there are two other partners responsible. Comics partner Fu Tao once served as a game producer for Xishanju.

Previously, they had already obtained tens of millions of A-round financing from Heyi Capital and Chuangdong Investment, and are currently preparing for an A+round.